AMC was hoping that their new Detroit based cop drama, Low Winter Sun was going to be hit. They believed in it enough to market it as the next Breaking Bad and used its acclaimed and highly rated methamphetamine drama as a lead in. They tried showing Breaking Bad’s scenes from the next episode after the start of Low Winter Sun, to force viewers to watch for a few minutes. They even gave a summary of the first two episodes hoping that giving audiences the Cliff’s Notes right before the third episode would spark interest. (Spoiler: It didn’t) You’re not fooling us AMC, we can smell your desperation from here.
Despite AMC’s efforts, in just three episodes Low Winter Sun has failed. Ratings have gone from okay to downright laughable. While this may seem like just another bump in the road for the still popular network, AMC has struggled with adding new dramas since The Walking Dead premiered in 2010.
Mad Men and Breaking Bad put AMC on the map as a respected cable network for original television drama. Those two shows are not only two of the greatest dramas of all time, but complement each other nicely, as they are successful in different ways. Mad Men won four straight Outstanding Drama Series Emmys, but has never had an actor/actress from the show win one, and has never had high ratings. Breaking Bad came on slow but has become a cultural phenomenon, has five acting Emmys (3 for Bryan Cranston, 2 for Aaron Paul) but has never won the Outstanding Drama Series (hopefully this will change next month). When the network added The Walking Dead in 2010, it instantly became their highest rated show and is now the highest rated on all of television. Suddenly AMC could do no wrong.
Sure, AMC still has three of the biggest shows in television, however, their recent string of failed dramas (three straight to be exact) is not to be ignored. Especially considering Breaking Bad and Mad Men are on their last seasons. The Killing
was cancelled and brought back so AMC could save face but still no one cares or watches it is headed for another cancellation, Hell on Wheels is an okay fourth or fifth best show on a top cable network but that’s all and now Low Winter Sun looks like the biggest failure out of all of them. If their original series continue to fail to garner interest, AMC’s prowess as a quality cable network will continue to fade, until they decide to just show movies all the time again. Just kidding, but it could happen.